Approved for 3 PGA required MSR credits.
Date: November 19, 2020
Time: 10:00 am – 1:00 pm Eastern
Location: Live - Online
Build awareness and understanding of Diversity & Inclusion issues taking place throughout the golf industry today.
Participants will spend 3 hours learning about unconscious biases, microaggressions, and the black golfer experience from Certified cultural intelligence experts, minority-led organizations and minority golfers with first-hand experience.
A conversation with Karen Crosby will kick the event off. Karen is one of the five Black women who gained national attention for having the police called on them at Grandview Golf Club in Pennsylvania. The event will continue with keys for success from Head Golf Professional, Kevin Woodruff, including how he boosted customer satisfaction and increased their bottom line by adopting inclusion as a culture at their golf course. We will end with a panel of professionals who will discuss the good, bad, and ugly of their golf experiences as well as positive takeaways for success. The panel will be led by Nancy J. Lewis, MS, SHRM-CP, PHR, RCC.
Who should attend this event:
PGA & LPGA Professionals
Golf Association Management
Individuals interested in entering the golf industry
What you can expect:
The participants will leave the Symposium energized with the ability to adjust assumptions and thought patterns that influence customer service decisions and practices. Participants will also be able to champion communication and positive behavior changes to create their own inclusive culture and elevate their personal and course’s brand.
A portion of the proceeds will be donated to the Excel Youth Academy, a nonprofit organization on a mission to build a community of well-balanced youth, who are equipped with the necessary knowledge to cultivate a network of lifelong success.
Using the lessons from the game of golf and the teachings from STEAM activities; EYA provides a fun safe space for our youth between the ages of 7 and 17 to accelerate and advance within their own definitions of achievement!